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Best HubSpot Alternatives

Reviewed byRoman K

4 alternatives to HubSpot in CRM, compared by pricing, DX grade, security, and vendor lock-in.

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#1

Attio

Modern CRM, flexible data model

Price vs HubSpot
Cheaper for small teams
DX Grade
A
Security
B
Lock-in Risk
Medium (3/10)
#2

Twenty

Open source CRM, self-hosted option

View →
Price vs HubSpot
Free self-hosted
DX Grade
B
Security
B
Lock-in Risk
Low (1/10)
#3

Salesforce

Enterprise, complex sales workflows

Price vs HubSpot
More expensive
DX Grade
C
Security
A
Lock-in Risk
High (7/10)
#4

Folk

Lightweight, relationship-focused, good for agencies

Price vs HubSpot
$20/seat/mo
DX Grade
A
Security
B
Lock-in Risk
Low (2/10)

Pricing and traction at a glance

Of the 4 alternatives listed, 1 are tracked with full data: 1 keep a free plan, 1 are open source. Paid entries run from $0/mo (Twenty) to $0/mo (Twenty). Twenty carries the most GitHub traction with 28,000 stars. Switching cost is usually driven by lock-in, not by the sticker price.

ToolPricingFree planGitHub stars
Twentyopen-source — from $0/moyes28,000

FAQ

What are the best HubSpot alternatives in 2026?

The top alternatives to HubSpot are Attio, Twenty, Salesforce, Folk. Each offers different trade-offs in pricing, developer experience, and lock-in risk.

Is there a free alternative to HubSpot?

Several HubSpot alternatives offer free tiers or self-hosted options: Twenty (Free self-hosted).

How many HubSpot alternatives are tracked here?

4 in the CRM category, compared on price difference, lock-in risk and developer experience where editorial data exists.

Frequently asked questions

What are the best HubSpot alternatives in 2026?

The top alternatives to HubSpot are Attio, Twenty, Salesforce, Folk. Each offers different trade-offs in pricing, developer experience, and lock-in risk.

Is there a free alternative to HubSpot?

Several HubSpot alternatives offer free tiers or self-hosted options: Twenty (Free self-hosted).

How many HubSpot alternatives are tracked here?

4 in the CRM category, compared on price difference, lock-in risk and developer experience where editorial data exists.