Best HubSpot Alternatives
4 alternatives to HubSpot in CRM, compared by pricing, DX grade, security, and vendor lock-in.
Attio
Modern CRM, flexible data model
Twenty
Open source CRM, self-hosted option
Salesforce
Enterprise, complex sales workflows
Folk
Lightweight, relationship-focused, good for agencies
Pricing and traction at a glance
Of the 4 alternatives listed, 1 are tracked with full data: 1 keep a free plan, 1 are open source. Paid entries run from $0/mo (Twenty) to $0/mo (Twenty). Twenty carries the most GitHub traction with 28,000 stars. Switching cost is usually driven by lock-in, not by the sticker price.
| Tool | Pricing | Free plan | GitHub stars |
|---|---|---|---|
| Twenty | open-source — from $0/mo | yes | 28,000 |
FAQ
What are the best HubSpot alternatives in 2026?
The top alternatives to HubSpot are Attio, Twenty, Salesforce, Folk. Each offers different trade-offs in pricing, developer experience, and lock-in risk.
Is there a free alternative to HubSpot?
Several HubSpot alternatives offer free tiers or self-hosted options: Twenty (Free self-hosted).
How many HubSpot alternatives are tracked here?
4 in the CRM category, compared on price difference, lock-in risk and developer experience where editorial data exists.
Frequently asked questions
What are the best HubSpot alternatives in 2026?▾
The top alternatives to HubSpot are Attio, Twenty, Salesforce, Folk. Each offers different trade-offs in pricing, developer experience, and lock-in risk.
Is there a free alternative to HubSpot?▾
Several HubSpot alternatives offer free tiers or self-hosted options: Twenty (Free self-hosted).
How many HubSpot alternatives are tracked here?▾
4 in the CRM category, compared on price difference, lock-in risk and developer experience where editorial data exists.