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Best HubSpot Alternatives

Reviewed byRoman K

4 alternatives to HubSpot in CRM, compared by pricing, DX grade, security, and vendor lock-in.

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Attio

Modern CRM, flexible data model

Price vs HubSpot

Cheaper for small teams

DX Grade

Security

Lock-in Risk

Medium (3/10)

Twenty

Open source CRM, self-hosted option

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Price vs HubSpot

Free self-hosted

DX Grade

Security

Lock-in Risk

Low (1/10)

Salesforce

Enterprise, complex sales workflows

Price vs HubSpot

More expensive

DX Grade

Security

Lock-in Risk

High (7/10)

Folk

Lightweight, relationship-focused, good for agencies

Price vs HubSpot

$20/seat/mo

DX Grade

Security

Lock-in Risk

Low (2/10)

Pricing and traction at a glance

Of the 4 alternatives listed, 1 are tracked with full data: 1 keep a free plan, 1 are open source. Paid entries run from $0/mo (Twenty) to $0/mo (Twenty). Twenty carries the most GitHub traction with 28,000 stars. Switching cost is usually driven by lock-in, not by the sticker price.

Tool	Pricing	Free plan	GitHub stars
Twenty	open-source — from $0/mo	yes	28,000

FAQ

What are the best HubSpot alternatives in 2026?

The top alternatives to HubSpot are Attio, Twenty, Salesforce, Folk. Each offers different trade-offs in pricing, developer experience, and lock-in risk.

Is there a free alternative to HubSpot?

Several HubSpot alternatives offer free tiers or self-hosted options: Twenty (Free self-hosted).

How many HubSpot alternatives are tracked here?

4 in the CRM category, compared on price difference, lock-in risk and developer experience where editorial data exists.

Frequently asked questions

What are the best HubSpot alternatives in 2026?▾

The top alternatives to HubSpot are Attio, Twenty, Salesforce, Folk. Each offers different trade-offs in pricing, developer experience, and lock-in risk.

Is there a free alternative to HubSpot?▾

Several HubSpot alternatives offer free tiers or self-hosted options: Twenty (Free self-hosted).

How many HubSpot alternatives are tracked here?▾

4 in the CRM category, compared on price difference, lock-in risk and developer experience where editorial data exists.