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Instagram IGTV (Standalone App)
Shut Down — March 2022
What was it?
Instagram's long-form vertical video platform. Standalone app for videos up to 60 minutes. Launched in 2018 to take on YouTube.
What happened?
Meta shut down the standalone IGTV app and merged long-form video into the main Instagram app under 'Video'. Reels became Meta's video bet, IGTV branding fully retired.
Migration Guide
Instagram Reels (short-form), YouTube (long-form), or TikTok for vertical video.