What was it?
Instagram's long-form vertical video platform. Standalone app for videos up to 60 minutes. Launched in 2018 to take on YouTube.
What happened?
Meta shut down the standalone IGTV app and merged long-form video into the main Instagram app under 'Video'. Reels became Meta's video bet, IGTV branding fully retired.
Migration Guide
Instagram Reels (short-form), YouTube (long-form), or TikTok for vertical video.
Timeline & context
Instagram IGTV (Standalone App) shut down in March 2022, 4 years ago. It sat in the design category, where Soft.xyz tracks 7 discontinued products in total. If you are still running it in production, the migration path above is the shortest route off it.
FAQ
Why did Instagram IGTV (Standalone App) shut down?
Meta shut down the standalone IGTV app and merged long-form video into the main Instagram app under 'Video'. Reels became Meta's video bet, IGTV branding fully retired.
What should I migrate Instagram IGTV (Standalone App) to?
No drop-in replacement is tracked yet — check the design category for current options.
Is there a free alternative to Instagram IGTV (Standalone App)?
Not among the tracked alternatives.