What was it?
Anonymous social sharing app. Post secrets to friends without attribution. Raised $35M, returned money to investors.
What happened?
Secret shut down after 16 months citing inability to fix cyberbullying. CEO returned remaining $35M to investors. Rare ethical shutdown.
Migration Guide
Whisper (still alive), anonymous posting on Reddit, or NGL app.
Timeline & context
Secret shut down in April 2015, 11 years ago. It sat in the design category, where Soft.xyz tracks 7 discontinued products in total. If you are still running it in production, the migration path above is the shortest route off it.
FAQ
Why did Secret shut down?
Secret shut down after 16 months citing inability to fix cyberbullying. CEO returned remaining $35M to investors. Rare ethical shutdown.
What should I migrate Secret to?
No drop-in replacement is tracked yet — check the design category for current options.
Is there a free alternative to Secret?
Not among the tracked alternatives.