What was it?
Microblogging platform. Fandom hub, art community, social activism. Yahoo bought it for $1.1B, Automattic got it for $3M.
What happened?
Yahoo bought Tumblr in 2013 for $1.1B, destroyed it with ads and NSFW bans. Verizon sold it to Automattic for $3M in 2019.
Migration Guide
Mastodon, Bluesky, Cohost (also died), or WordPress.com. Tumblr still exists but is a shadow.
Timeline & context
Tumblr acquired & killed in March 2019, 7 years ago. It sat in the design category, where Soft.xyz tracks 7 discontinued products in total. If you are still running it in production, the migration path above is the shortest route off it.
FAQ
Why did Tumblr shut down?
Yahoo bought Tumblr in 2013 for $1.1B, destroyed it with ads and NSFW bans. Verizon sold it to Automattic for $3M in 2019.
What should I migrate Tumblr to?
No drop-in replacement is tracked yet — check the design category for current options.
Is there a free alternative to Tumblr?
Not among the tracked alternatives.