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Tumblr

Acquired & KilledMarch 2019

What was it?

Microblogging platform. Fandom hub, art community, social activism. Yahoo bought it for $1.1B, Automattic got it for $3M.

What happened?

Yahoo bought Tumblr in 2013 for $1.1B, destroyed it with ads and NSFW bans. Verizon sold it to Automattic for $3M in 2019.

Migration Guide

Mastodon, Bluesky, Cohost (also died), or WordPress.com. Tumblr still exists but is a shadow.